COKE OLYMPICS: BIRD’S NEST

by Eric Lerner

Global campaign for Coca Cola’s sponsorship of the Beijing Olympic Games “Bird’s Nest” won Eric the prestigious Best New Director award at the BTAA Craft Awards. The Wall Street Journal placed Eric’s commercial as America’s favorite Olympic ad campaign at the time!

The campaign features animated creatures, black, yellow, blue, red and green, on a quest to collect drinking straws from various parts of the world. Their paths converge in Beijing, where they have constructed a red and white birds nest of their own.